What's New
Plug Connection to Acquire Mesa Magic Cyclamen Business from Greenheart Farms
February 2012
ARROYO GRANDE, CA — Plug Connection and Greenheart Farms announce that effective, February 3, 2012, Plug Connection will be acquiring Mesa Magic Cyclamen, a division of Greenheart Farms.
Greenheart Farms will continue to ship orders sown through January 27 that will be shipped by May 25, 2012. Plug Connection will be handling all of Greenheart's existing orders beyond those dates to ensure a smooth transition for customers.
"We are very excited to announce the acquisition of the Mesa Magic Cyclamen program. It will be a great addition to our current offering," says Tim Wada, President of Plug Connection. "Having Larry Adcock as a production consultant to help us continue the tradition of the Greenheart Farms/Mesa Magic quality made this a compelling opportunity we could not pass up."
Bill DeVor, General Manager and C.O.O. for Greenheart Farms says, "We are very pleased to be working with Plug Connection and we know that our customers will be in good hands. Our customer's success is very important to us, so we will continue to offer cultural advice throughout the year and we will work very closely with Plug Connection during this time to ensure a smooth transition for our customers."
Cyclamen plants that are currently being grown for Greenheart's Spring Trials will be displayed at Plug Connection in Vista, California on March 24-30, 2012. Greenheart will continue to have Spring Trials this year and will be showcasing new rose varieties at Greenheart Farms in Arroyo Grande, California on March 25-28, 2012.
For more information, please read our notice to customers or visit the Plug Connection website.
Freelander® Rose Collection from Kordes® Roses available from Greenheart Farms
November 2011
ARROYO GRANDE, CA — Greenheart Farms is the only liner producer of the Freelander® Rose Collection in the United States. Freelander® Roses, bred by Kordes® Roses, are a collection of commercial cut flowers that have the appeal of garden roses. They have been selected for the ease of growing outdoors or in simple greenhouse structures, as well as showcasing the unique appeal of a garden rose.
The Freelander® Rose collection consists of four unique and different groupings as well as two new collections that will be trialed. These four groupings consist of elegant, multi-stemmed nostalgic garden roses, as well as traditional hybrid tea roses that come in a wide range of colors. Also, a fun and exciting collection that produce rose hips is called, Fruitilia®. Fresh cut rose hips, which are the seed pods of roses, have seen an increased demand in recent years as floral designers expand their use of them in holiday arrangements. The seventeen unique Freelander® Rose varieties display attributes of a long vase life, vigorous stem production and longer stem length. All of these features are required by the floral design industry.
These varieties have traditionally been produced in Europe but are now available from a state-of-the-art rose propagator in the United States. The plants produced by Greenheart Farms are higher quality than the European version and have a quicker production bloom time.
The Freelander® Collection is available to order from your local Fred C. Gloeckner sales representative.
For additional information about products available from Greenheart Farms, call 800-549-5531.
Greenheart Farms® Earns VeriFlora® Certification
First certified horticultural operation dedicated to vegetable transplants productionOctober 2011
ARROYO GRANDE, CA - Greenheart Farms® announced that it has met the stringent requirements to earn VeriFlora® certification for sustainability in the growing process. Recognized as the gold-standard in the floriculture and horticulture industries, VeriFlora® certification requires growers to meet strict sustainable agriculture standards including water conservation, energy efficiency, ecosystem protection, and integrated waste management. In addition, growers must comply with fair labor practices that ensure a safe, equitable and healthy work environment, and industry-leading product quality requirements. Greenheart is also the first horticultural operation dedicated to vegetable transplants production to become VeriFlora® Certified.
VeriFlora certification is conducted by Scientific Certification Systems (SCS), a global third-party certifier of environmental, sustainability and agricultural product quality claims. This independent certification process involves detailed on-site inspections, documentation audits, in-depth interviews, annual monitoring, and demonstrated commitment to continuous improvement.
"We are excited to welcome Greenheart Farms to the Veriflora program," said Dr. Michael Keyes, SCS' Sustainable Agriculture Certification Manager. "Their production and management processes are among the best in the industry and exemplify the type of growing practices Veriflora stands for."
"As we started the program, we could see that we were already in line with a lot of the practices that VeriFlora requires," said Bill DeVor, General Manager and C.O.O. for Greenheart Farms. "By going through this process, we were able to identify additional areas where improvement would be beneficial. The certification process has not only helped us in our quest for sustainability, it has made us an all-around better company."
For additional information about products available from Greenheart Farms, call 800-549-5531.
VeriFlora® is an agricultural sustainability certification and eco-labeling program of Scientific Certification Systems (SCS), a global leader in third-party auditing, certification and standards development. To learn more, visit www.veriflora.com or www.scscertified.com.
