New 2014-2015 Rose Catalog

April 14, 2014

ARROYO GRANDE, CA – The best things are worth waiting for! The new Greenheart Farms rose catalog features a broad assortment of innovative, top-quality genetics that are easy to grow and ship. You’ll find detailed cultural information as well as color symbolism and unique marketing ideas that will help drive sales at retail.

With a horticulture market that is changing and evolving every day, we continue to bring our customers the most promising rose varieties, many available exclusively through Greenheart. “We know that today’s gardener is different than who it was ten years ago,” says Layci Gragnani, Ornamental Marketing & Sales Director for Greenheart Farms. “And that is why we focus on genetics that fit the lifestyle of today’s gardener. Many of our new varieties, including the new Eleganza® hybrid tea collection, display beautiful fragrant flowers that require little care and are very disease resistant. Your customers will love them!”

Greenheart is your trusted rose connection, offering high-quality starter plants, award-winning genetics and state-of-the-art cultural advice. For additional information about products available from Greenheart Farms or to request a catalog or production guide, visit www.greenheartfarms.com/roses/ or call 800 549-5531.

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